I want to tell you best online business ideas that you just need to turn those lemons into lemonade using Melbourne search engine optimisation. The story is from about seven years ago now; how I sold the MCG.
They were doing some restorations on the Melbourne Cricket Ground, and being the wonderful modeler that I am, the copycat, there was a guy Paul Hartunian in the States who saw that they were doing some renovations on the Brooklyn Bridge and got a lot of the leftover wood. He got it brought to his place, cut it up into little pieces and then wrote a press release pronouncing ‘New Jersey Man Sells Brooklyn Bridge for $19.95′. He ended up with low cost business ideas sending it out as a press release, got massive coverage and he ended up getting hounded by CNN and TV crews came to his home and all that kind of thing.
So when they were doing the restorations on the MCG, fireworks went off in my mind and I presumed, hey, here is an opportunity for one search engine optimisation company. I went down to the wreckers and he said, if you head over to Whelan the Wreckers you will be able to buy all of the green wood and the carpet. So that the MCC crested carpet that lay on the floor in the Ponsford stand, I bought a whole bunch of the wood and carpet.
I had all of my material and had it stored at Mum’s. The timing was such that I headed up to the Gold Coast to see Brad Sugars an Action International coach guy from Multimillionaire in Coaching.
While I was up there, I assumed, I am going to hold off launching these best online business ideas and internet marketing reviews until I am getting back because I don’t want all of the stories crews to be rocking around to my house and I am not going to be there. On day one or day two, I got a call from a chum who said, did you give the wood and the carpet to anyone? I said, no, why would you be asking that? He claimed, there is a guy, he is twenty-one years old and he was on Today Tonight and he’s selling pieces of the MCG.
I remember at the time feeling physically sick. I’d thought this was my thing, ok, I got there first. I’d come up with this magnificent idea and I’m lying up there and I’m getting telephone calls from all my pals because I told my friends before I went this master plan that I had. They are all asserting this guy was appearing in papers and all that sort of thing.
I ended up getting back down to Melbourne and I thought, right, what am I going to do here? Most people would just sit there and think this is an opportunity lost, but what I ended up doing was I said, no, I’m still going to give this podcast interviews a good go. I started running little ads in MX, that almost looked like an editorial.
I’d just written up these best online business ideas, using some copywriting, Melbourne Man Sells the MCG and started tiny. Even though lots of media coverage had occurred, then the Herald Sun picked it up.